Dear colleague,
The reason I created the
subject line, “Why You Should Read This Message…” is so you would read it.
I could have written “Read
This Message Now” or Please Read This Message” but that would not have had
quite the same impact because by writing the word “Why” right up front, I am
implying I have an answer or a solution or I am going to divulge something
interesting.
The word "Why" is
inquisitive and demands attention. That's just one of the tricks you could
learn in my book about successful email marketing: https://emailsuccessbydesign.com
I’m a Direct Response
copywriter and my style of writing is specifically designed to encourage readers
of my copy or web content to take action. That could be anything from signing
up for a newsletter subscription to buying a product or service.
The reason why my copy works
so well is that we are all flesh and blood human beings. We have hopes and aspirations.
We have fears and uncertainties, we have wants and needs and more importantly,
we are all driven by emotion. Greed, lust, desire, love and envy are fine
examples.
It doesn't matter who you are
or what position you hold at work or in your community or society as a whole,
you cannot escape being human. You can try to hide behind a front and you can
act your way to success but your life will still be governed by fear and many other,
sometimes debilitating emotions.
It’s what makes us who we
are…
My job as a DR copywriter is
to exploit these human frailties by tapping into people’s wants, needs, fears
and desires on the very same emotional level, which governs their decision
making and to some degree… their whole lives.
My clients understand the
power of DR Copywriting and so they hire me to help them sell all types of
products and services to people all over the world.
There is a good reason why
the pen is said to be mightier than the sword. It’s that you can solve problems or achieve your purpose
better and more effectively through communication with words than by violence with weapons - Edward George Bulwer Lytton (1803-1873), English
novelist.
In
business, we all know that the written word has value. However, it's how the
words are structured into sentences that make them so very powerful as selling
tools. That’s “Why” I’m sending out this message.
Bill
Knight
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